Before you talk about price, you need to define the destination.
Too many owners say:
- “I want to sell.”
- “I want to cash out.”
- “I want to retire.”
- “I'm tired.”
All valid. But none of these explain what you want your life to look like after the deal.
Ask yourself these three simple questions:
- 01What does “enough money” mean for me?
- 02What am I walking away from?
- 03What am I walking toward?
Here's the shocker:
Some owners sell their business, get the money… and then feel lost.
They spent 20 years building the business and about 20 minutes planning what comes next.
The “end” isn't just a sales price. The end is:
- Your financial future
- Your freedom
- Your identity
- Your peace of mind
- Your family goals
- Your legacy
Planning for what comes next matters in how the deal is structured.
